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An introduction to Noko Jeans!

Noko Jeans is jeans from North Korea. Our story told through jeans. Welcome.

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Sometimes significant, sometimes not:
say O HAI! or O WHY? to us at our Twitter.


THE BEST BURGER IN PYONGYANG

We’re currently working hard with getting more fragments from our story up online — the “PAST” section that now is empty. Until everything is done and on the lines, here’s a small part from our previous process blog, summer of 2008…


“It was a blessing. It was like visiting someone’s parent, who had once, maybe six years ago, seen a picture of a hamburger, and was now asked to re-create it. But where memory might have failed, competence reigned supreme. Since there is no import of burger bread, seasoning, etc, [or was, at this place] everything was made from scratch. No Heinz cheating or HP Sauce shortcuts. Only handcrafted bliss.”


KARA SLIM FIT & OKE LOOSE FIT. AGAIN!

Some of you’ve been asking about moar images of our two models Kara Slim Fit and Oke Loose Fit. Well, here you go, an early christmas gift: FOUR EXTRA IMAGES!

Kara Slim Fit, front and back

Kara Slim Fit is a little bit more tight, has a high waist, and has a fit that makes your butt look great. Our wonderful friend Agnes in these images wears a pair that is some sizes too big; you can wear them tighter or looser, you can wear them however you want!

Oke Loose Fit, back and front

Oke Loose Fit is more baggy, and has a regular waist and a drop-crotch.

Both models fits true to size.


THE NOKO JEANS MUSEUM IS BACK!

It’s true! This Saturday, December 19th, we re-open our Museum. This time completely on our own and on Södermalm, Stockholm. The address will be Vartoftagatan 47, around the corner of department store (!) “Skrapan”, close to Medborgarplatsen subway station. Our opening hours will be Tuesday — Friday, 11 – 19 and Saturdays 12 – 16. And sometimes a bit more odd hours; the Museum will also be from where we work. It’ll be around until early February, when it will leave Stockholm to travel north. Or abroad. We’ll see.

We’d love to show you some images but we can’t; we’re building it RIGHT NOW. We promise to have more stuff about the Museum online before Saturday though. And if you’re in town, please drop by!

If you want to scout the area beforehand, here’s a Goggles Map for you:




Noko Jeans on BBC World News



Someone from the WWW uploaded the BBC World News coverage on Noko Jeans last week.


THE DURANGO PATCH

With every pair of jeans comes this: a individually stamped introduction to the first chapter of Noko Jeans. Nota bene: easily removed, leaving only a tiny beige durango backpatch with the Noko Jeans logo stamped on.


HELLO! AGAIN!

We’re back online, as is the possibility to e-mail us. We’ve improved the SHOP a little bit — more images and even better everything online soon — as well as added some small fragments in the JEANS section. Tomorrow night we’ll be finished with a movie explaining those aspects of the jeans in more detail. In glorious HD, of course.

Other than that, we just looked at a space that might be perfect for the re-opening of our Museum. We’ll get back to you on that very shortly. We’re also, soon of course, adding some more (much requested) images of the jeans here. The Family section, for our customers and BFF’s, will go online soon too. And last, but in no way least, the PAST section is still echoing of silence. But don’t worry. We’re working on that… too.

OK, enough of “soon”, “shortly”, etc. Here’s an interview we did with Refinery 29 that we forgot to post. And here’s the jeans:


Check out KARA and OKE at Flickr

OUR WEBSHOP IS ONLINE

We just wanted to tell you that our webshop is ONLINE. The shop is open to almost anyone in the world who wants to buy. However for those who are from USA, please read carefully before pressing the “buy” button.

Noko Jeans comes in two models; Kara Slim Fit and Oke Loose Fit. All the details on both models are literal and/or symbolical interpretations of our experiences in North Korea.

Our website will be updated in the coming days with more images and of course more of our story present.

Thank YOU.


QUESTIONS AND FAMILY

Hello everbody. We’re still busy answering the thousands and thousands of questions we’ve received, both from press, people and the others. At the same time, we’re working very hard with making this site work and full of great stuff; the shop, of course, which hopefully will be up tomorrow, as well as our full story, more images of the jeans, the promised Q&A… etc.

Also, some of you got the chance to buy a pair of jeans during our opening (we’re very close to finding a new location for our museum now!), and some have bought them through Aplace. First of all: thank YOU. Secondly: you are all a hugely important part of the second chapter of Noko Jeans, and we are working on setting up a place where you not only learn more, but become a true part of our story. YES!

It’ll be at nokojeans.com/family, but until that’s up, please send us an e-mail at info@nokojeans.com so we can send you your future login details and all that jazz.

That’s all for now. Your smiles are the eternal pursuit of Noko Jeans.


OUR MUSEUM IS CLOSED (BUT WILL RE-OPEN)

Screen shot 2009-12-05 at 4.17.56 PM

Fjong! PUB department store has shut down the Noko Jeans Museum, presumably as part of a bigger initiative to investigate worker’s condition for all their brands. We think some of the shelves will look empty come Monday, but still – what a great thing to do of PUB!

(PS — our Museum will re-open at another location soon)

Update: The Washington Post regarding the world’s shortest flagship store ever (two hours, we think).


TWO INTERVIEWS

The interest for this story has been huge. We don’t know how many interviews we’ve done. Some day we’ll gather them all here – most of them raises good questions both in the article and the comment field – but until then, we leave you with two we liked.

The Guardian — “Denim diplomacy: North Korea exports jeans to Sweden”

New York Times — “North Korea-Made Designer Jeans Launched in Sweden”


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